The canvas is the foundation of the print and the back drop for your photo. The pigmented ink serves as a translucent layer embedded on the canvas. With that said, the brighter the white point the more vivid the colors. Our white point comes from 100% titanium white. Titanium will never discolor, fade or yellow. Your print on canvas will always look the same as the first day you received it. Our manufacturing process relies on our custom designed coating machine, that applies an even thickness of coating and assures consistent print quality. When stretched and hanging on the wall the ultra smooth texture of the canvas will enhance the quality of your photograph. Whether it be a photo from your mobile phone or a proffesional camera each photo on canvas prints beautifully. We at iphotocanvas.com are very proud of the canvas we manufacture. It is truly a fine art and photography archival medium. Every canvas comes with a certificate of authenticity guaranteeing your canvas for life.